Search engine optimisation and SEO for organic search ranking
There are many aspects of internet marketing that coincide with search engine optimization techniques. A lot of search engine optimisation companies will wrongly promise top ranking results for your online marketing campaign. As with most elements in an online promotion campaign, these top results can never be guaranteed. Consultants will always be available to offer search engine optimisation tips from any optimisation agency that is worth their salt.
Pretty much any search engine optimization tutorial will tell you that the best method to go about your optimization campaign is to start from the initial design, the foundations of the web design. If you want to do search engine optimisation then it’s best to include the required elements for a successful SEO campaign when building the website in the first place. That way you can ensure that nothing is missed and it can be fully optimised as it’s built.
It’s understandable if you already have a web site that wasn’t optimised from the start. Don’t worry; an analysis can be carried out on your site to identify the ways in which the site can be best optimised for the chosen keywords. Aspects such as the meta tags, on page content, title tags, alt tags and so on can all be amended to fit keywords and help raise the positions for those keywords in the Google rankings.
As previously mentioned, this cannot be guaranteed or promised for many reasons. The main one simply being that Google is always changing its algorithms. Due to this, it’s important for search engine optimisation or internet marketing companies to keep as up to date as humanly possible with the search giant’s changes and updates in order to keep the top rankings. With a respectable company, search engine optimisation can achieve higher rankings for your website which in turn, can yield a much greater profit than prior to the SEO campaign.
One key factor regarding optimisation or internet marketing that is highlighted in any search engine optimization guide is the balance of the campaign. Meaning that it’s important to do the right amount as there’s a fine line between not enough SEO and too much. If you over-optimise a site, then Google will notice and the site’s rankings will suffer as a result.
However the golden rule in SEO is that content is king! Always make certain that all content on the web site is unique and not copied from anywhere. This is because if there is copied and pasted content on a website, Google sees this as a cheap attempt at portraying a site that is rich in content and relevant when in fact the content is duplicated. It is strongly recommended that you locate a professional company for search engine optimisation with effective search engine marketing techniques to carry out the optimisation or digital marketing on the website.
One of the first steps that any SEO company should take is to ensure that there is a 301 redirect in place. A 301 redirect takes the browser from an “http://exampledomain.com” URL to an “http://www.exampledomain.com” URL. This is to prevent duplication because if both pages exist then Google is more than likely to cache both pages and will note the page as duplicated content. If the redirect is in place, then Google will only cache one version of the page and rankings will benefit from this.
In addition to all the onsite changes that are made to the website in SEO, there is a number of varying offsite techniques that can be used such as a press release submission, social bookmarking, link building, link sharing, blog commenting, profile submissions and the list goes on. Offsite and Onsite SEO must be implemented in perfect synergy in order to benefit in the rankings. There is an expansive list of differing and unique approaches to optimisation or PPC campaigns. All of which can provide good results if the methods are undertaken correctly.
Before deciding on anyone, it is important that you take the time and effort to shop around for a search engine optimisation award winning company. If the company has proven success and awards to prove it, then you are a lot less likely to experience a loss of profit from the campaign. It is always best to make sure that your company keeps the search engine optimisation natural, in the sense that all linking is done manually and not using automated software.
There are advantages and disadvantages to both PPC and SEO campaigns. PPC you pay for every visitor whether they buy from you or not, but are guaranteed to be on pg1. Then with SEO you do not pay for every visitor but you are not guaranteed to be pg1. We are now in South Africa and helping the local residents with search engine optimisation trends and PPC management so they can start making money from their websites online. Call us to find out more on our promotions in South Africa if you need to promote any product or service in SA.