Choose the correct keywords and terms for your pages
Choosing the right Keyword terms for you industry is one of the most important factors of your SEO campaign as this will determine what you appear for in the search results.
A full keyword analysis and competitive analysis is required before we start anything onsite as this will determine the trends of your customers and the frequency they search these terms. For example it would be pointless to optimise a site for a keyword that was only searched once a month. The aim is to focus on keywords that get searched for thousands of times a month.
Choosing the right keyword terms and being keyword specific on your pages will lead to success in your business.